consumer advocacy

EA Origin, or: a Case Study in bad consumer experience

I don’t play The Sims. The premise holds a certain amount of appeal for me, and the franchise’s quirky sense of humour and artistic style agree with my aesthetic sense, but something about the gameplay - the ebb and flow of action and the effort/reward cycle the game creates - doesn’t quite gel into an experience that I enjoy.But my wife, she loves The Sims. She has sunk at least as many hours into The Sims 3 as I have in Starcraft 2 and Civ 5 combined.
Read more